2019.10.26
1969年創立於美國舊金山的美式休閒服飾品牌Gap,自由與樂觀一直是品牌的核心價值。今年適逢臺灣同性婚姻合法化,第17屆臺灣同志遊行更盛大且別具意義,而向來尊重和支持LGBTQ相關權益的Gap不但連續四年參與遊行,更推出Pride系列商品,以實際行動支持性別平權,繼續宣揚這份來自彩虹的驕傲。更多資訊請關注Gap Taiwan官方粉絲團,也可加入官方Instagram帳號GapTaiwan。
繼2017年大法官釋憲後,臺灣於今年5月17日「國際不再恐同日」立法院三讀通過同性婚姻專法,成為亞洲性別平權的先驅!一貫堅信多元與平等理念的Gap,今年再度號召臺灣團隊同仁換上Pride系列服飾,於遊行當天一同踏上平權的道路,Gap布萊納小熊吉祥物也加入了遊行行列,超萌的外表,也受到遊行民眾的歡迎,成為遊行亮點之一,而近期推出全新專輯的實力女伶戴愛玲,也驚喜加入Gap遊行隊伍,一同為愛發聲。而Gap今年以「沒有不一樣,我們都一樣 (THERE IS NO OTHER. THERE IS ONLY WE. )」為口號,強調在愛裡不分你我,呼應今年遊行主題「同志好厝邊」,期盼喚起更多人的重視,尊重與包容不同形式的愛,正如品牌50周年精神主軸─「慶祝每個我」,每個自由、獨立的靈魂都值得被慶祝!
Gap每年除了實際參與遊行支持性別平權,同時每年也會推出Pride系列服裝以響應一年一度的彩虹盛事,透過簡潔有力的設計,傳達出崇尚自由的精神。除此之外,作為Gap經典熱銷商品的Logo系列也披上彩虹的外衣,並透過50周年大中華區代言人蔡依林與名人J.Sheon、李函的詮釋,表達出性別平權並不只是趨勢,更是Gap深信且值得被慶祝的普世價值,Pride系列商品已驕傲上市。此外,Gap不僅在門市換上彩虹店裝一同慶祝,更與西門町紅樓合作,邀請大眾於遊行後前往同慶,延續彩虹的喜悅。
經過數十年來各界團體與民眾的努力,臺灣在兩性平權之路上,終於又跨出一大步。就如同今年Gap所推出的口號「沒有不一樣,我們都一樣 (THERE IS NO OTHER. THERE IS ONLY WE. )」,期盼在未來各種愛的形式都值得被眾人祝福,不分你我都能被接納、被慶祝!
(圖:公關提供)
![](https://2.bp.blogspot.com/-YTh_Lg14hSk/XcKU-DaRupI/AAAAAAAPoPY/u-1jPRBr5cUErzBIWbyS2TdJtFeIrWLiACLcBGAsYHQ/s280/1.%2BGap%2B50%25E5%2591%25A8%25E5%25B9%25B4%25E5%25A4%25A7%25E4%25B8%25AD%25E8%258F%25AF%25E5%258D%2580%25E4%25BB%25A3%25E8%25A8%2580%25E4%25BA%25BA%25E8%2594%25A1%25E4%25BE%259D%25E6%259E%2597%25E4%25BF%258F%25E7%259A%25AE%25E8%25A9%25AE%25E9%2587%258B%25E5%25BD%25A9%25E8%2599%25B9Logo%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E8%25A1%25A8%25E9%2581%2594%25E5%2587%25BA%25E6%2580%25A7%25E5%2588%25A5%25E5%25B9%25B3%25E6%25AC%258A%25E4%25B8%25A6%25E4%25B8%258D%25E5%258F%25AA%25E6%2598%25AF%25E8%25B6%25A8%25E5%258B%25A2%25EF%25BC%258C%25E6%259B%25B4%25E6%2598%25AFGap%25E6%25B7%25B1%25E4%25BF%25A1%25E4%25B8%2594%25E5%2580%25BC%25E5%25BE%2597%25E8%25A2%25AB%25E6%2585%25B6%25E7%25A5%259D%25E7%259A%2584%25E6%2599%25AE%25E4%25B8%2596%25E5%2583%25B9%25E5%2580%25BC_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C499.jpg) |
Gap 50周年大中華區代言人蔡依林俏皮詮釋彩虹Logo休閒上衣,表達出性別平權並不只是趨勢,更是Gap深信且值得被慶祝的普世價值 |
![](https://4.bp.blogspot.com/-ZXVA-DKwSas/XcKVAaUv2HI/AAAAAAAPoPw/pmzwLeftj5UoJB-fJOoELm9igXLWuGKngCLcBGAsYHQ/s280/2.%2BGap%2B50%25E5%2591%25A8%25E5%25B9%25B4%25E5%25A4%25A7%25E4%25B8%25AD%25E8%258F%25AF%25E5%258D%2580%25E4%25BB%25A3%25E8%25A8%2580%25E4%25BA%25BA%25E8%2594%25A1%25E4%25BE%259D%25E6%259E%2597%25E4%25BF%258F%25E7%259A%25AE%25E8%25A9%25AE%25E9%2587%258B%25E5%25BD%25A9%25E8%2599%25B9Logo%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E8%25A1%25A8%25E9%2581%2594%25E5%2587%25BA%25E6%2580%25A7%25E5%2588%25A5%25E5%25B9%25B3%25E6%25AC%258A%25E4%25B8%25A6%25E4%25B8%258D%25E5%258F%25AA%25E6%2598%25AF%25E8%25B6%25A8%25E5%258B%25A2%25EF%25BC%258C%25E6%259B%25B4%25E6%2598%25AFGap%25E6%25B7%25B1%25E4%25BF%25A1%25E4%25B8%2594%25E5%2580%25BC%25E5%25BE%2597%25E8%25A2%25AB%25E6%2585%25B6%25E7%25A5%259D%25E7%259A%2584%25E6%2599%25AE%25E4%25B8%2596%25E5%2583%25B9%25E5%2580%25BC_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C499.jpg) |
Gap 50周年大中華區代言人蔡依林俏皮詮釋彩虹Logo休閒上衣,表達出性別平權並不只是趨勢,更是Gap深信且值得被慶祝的普世價值 |
![](https://3.bp.blogspot.com/-vT1NyNYZNnY/XcKU-Qcf2FI/AAAAAAAPoPg/_Ezt-YtIlbUzVVnQ9-54emvYk1Lua7vzwCLcBGAsYHQ/s280/1.%25E7%25BE%258E%25E5%25BC%258F%25E4%25BC%2591%25E9%2596%2592%25E6%259C%258D%25E9%25A3%25BE%25E5%2593%2581%25E7%2589%258CGap%25E5%259B%259B%25E5%25BA%25A6%25E5%258F%2583%25E8%2588%2587%25E8%2587%25BA%25E7%2581%25A3%25E5%2590%258C%25E5%25BF%2597%25E5%25A4%25A7%25E9%2581%258A%25E8%25A1%258C%25EF%25BC%258C%25E6%2585%25B6%25E7%25A5%259D%25E6%2580%25A7%25E5%2588%25A5%25E5%25B9%25B3%25E6%25AC%258A%25EF%25BC%258C%25E6%2585%25B6%25E7%25A5%259D%25E6%25AF%258F%25E5%2580%258B%25E6%2588%2591%25EF%25BC%2581.jpg) |
美式休閒服飾品牌Gap四度參與臺灣同志大遊行,慶祝性別平權,慶祝每個我! |
![](https://4.bp.blogspot.com/-IPEP_iPK4yc/XcKVAwEeswI/AAAAAAAPoP0/NFA3fmfTYQ01W1is5h91KnHXSF3ft91PgCLcBGAsYHQ/s280/2.%25E4%25B8%2580%25E8%25B2%25AB%25E5%25A0%2585%25E4%25BF%25A1%25E5%25A4%259A%25E5%2585%2583%25E8%2588%2587%25E5%25B9%25B3%25E7%25AD%2589%25E7%2590%2586%25E5%25BF%25B5%25E7%259A%2584Gap%25EF%25BC%258C%25E4%25BB%258A%25E5%25B9%25B4%25E5%2586%258D%25E5%25BA%25A6%25E8%2599%259F%25E5%258F%25AC%25E8%2587%25BA%25E7%2581%25A3%25E5%259C%2598%25E9%259A%258A%25E5%2590%258C%25E4%25BB%2581%25E6%258F%259B%25E4%25B8%258APride%25E7%25B3%25BB%25E5%2588%2597%25E6%259C%258D%25E9%25A3%25BE%25EF%25BC%258C%25E6%2596%25BC%25E9%2581%258A%25E8%25A1%258C%25E7%2595%25B6%25E5%25A4%25A9%25E4%25B8%2580%25E5%2590%258C%25E8%25B8%258F%25E4%25B8%258A%25E5%25B9%25B3%25E6%25AC%258A%25E7%259A%2584%25E9%2581%2593%25E8%25B7%25AF%25E3%2580%2582.jpg) |
一貫堅信多元與平等理念的Gap,今年再度號召臺灣團隊同仁換上Pride系列服飾,於遊行當天一同踏上平權的道路 |
![](https://1.bp.blogspot.com/-1kKLMig6_K8/XcKVBPHKCSI/AAAAAAAPoP4/mKFNoox186o_pAALhVVltK56ymIWy--wQCLcBGAsYHQ/s280/3.%2BR_B%25E5%259E%258B%25E4%25BA%25BAJ.Sheon%25E8%25A9%25AE%25E9%2587%258BGap%2BPride%25E7%25B3%25BB%25E5%2588%2597%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E5%25BC%25B7%25E8%25AA%25BF%25E5%259C%25A8%25E6%2584%259B%25E8%25A3%25A1%25E4%25B8%258D%25E5%2588%2586%25E4%25BD%25A0%25E6%2588%2591%25EF%25BC%258C%25E6%259C%259F%25E7%259B%25BC%25E5%2596%259A%25E8%25B5%25B7%25E6%259B%25B4%25E5%25A4%259A%25E4%25BA%25BA%25E5%25B0%258A%25E9%2587%258D%25E8%2588%2587%25E5%258C%2585%25E5%25AE%25B9%25E4%25B8%258D%25E5%2590%258C%25E5%25BD%25A2%25E5%25BC%258F%25E7%259A%2584%25E6%2584%259B_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C299.jpeg) |
R&B型人J.Sheon詮釋Gap Pride系列休閒上衣,強調在愛裡不分你我,期盼喚起更多人尊重與包容不同形式的愛 |
![](https://1.bp.blogspot.com/-YvGzTbMvdOg/XcKVBipHgnI/AAAAAAAPoP8/-rGL0BTkbZMUeq4VBZ77NVb0M8gf7hVaQCLcBGAsYHQ/s280/3.Gap%25E5%25B8%2583%25E8%2590%258A%25E7%25B4%258D%25E5%25B0%258F%25E7%2586%258A%25E5%2590%2589%25E7%25A5%25A5%25E7%2589%25A9%25E5%258A%25A0%25E5%2585%25A5%25E4%25BA%2586%25E9%2581%258A%25E8%25A1%258C%25E8%25A1%258C%25E5%2588%2597%25EF%25BC%258C%25E8%25B6%2585%25E8%2590%258C%25E7%259A%2584%25E5%25A4%2596%25E8%25A1%25A8%25E6%2588%2590%25E7%2582%25BA%25E9%2581%258A%25E8%25A1%258C%25E4%25BA%25AE%25E9%25BB%259E%25E4%25B9%258B%25E4%25B8%2580%25EF%25BC%2581.jpg) |
Gap布萊納小熊吉祥物加入了遊行行列,超萌的外表成為遊行亮點之一 |
![](https://1.bp.blogspot.com/-QSuo_x35lxk/XcKVBpkOQlI/AAAAAAAPoQA/zEJIAS42UaEDPKRpetMZ2Uza9yGWRzh-QCLcBGAsYHQ/s280/4.%2BR_B%25E5%259E%258B%25E4%25BA%25BAJ.Sheon%25E8%25A9%25AE%25E9%2587%258BGap%2BPride%25E7%25B3%25BB%25E5%2588%2597%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E5%25BC%25B7%25E8%25AA%25BF%25E5%259C%25A8%25E6%2584%259B%25E8%25A3%25A1%25E4%25B8%258D%25E5%2588%2586%25E4%25BD%25A0%25E6%2588%2591%25EF%25BC%258C%25E6%259C%259F%25E7%259B%25BC%25E5%2596%259A%25E8%25B5%25B7%25E6%259B%25B4%25E5%25A4%259A%25E4%25BA%25BA%25E5%25B0%258A%25E9%2587%258D%25E8%2588%2587%25E5%258C%2585%25E5%25AE%25B9%25E4%25B8%258D%25E5%2590%258C%25E5%25BD%25A2%25E5%25BC%258F%25E7%259A%2584%25E6%2584%259B_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C299.jpg) |
R&B型人J.Sheon詮釋Gap Pride系列休閒上衣,強調在愛裡不分你我,期盼喚起更多人尊重與包容不同形式的愛 |
![](https://4.bp.blogspot.com/-jojGA0FVqNY/XcKVCxjsZ2I/AAAAAAAPoQM/L6SmZNZMWwUo0_-G5Tac-jdA1nNGRMibgCLcBGAsYHQ/s280/5.%2BR_B%25E5%259E%258B%25E4%25BA%25BAJ.Sheon%25E8%25A9%25AE%25E9%2587%258BGap%2BPride%25E7%25B3%25BB%25E5%2588%2597%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E5%25BC%25B7%25E8%25AA%25BF%25E5%259C%25A8%25E6%2584%259B%25E8%25A3%25A1%25E4%25B8%258D%25E5%2588%2586%25E4%25BD%25A0%25E6%2588%2591%25EF%25BC%258C%25E6%259C%259F%25E7%259B%25BC%25E5%2596%259A%25E8%25B5%25B7%25E6%259B%25B4%25E5%25A4%259A%25E4%25BA%25BA%25E5%25B0%258A%25E9%2587%258D%25E8%2588%2587%25E5%258C%2585%25E5%25AE%25B9%25E4%25B8%258D%25E5%2590%258C%25E5%25BD%25A2%25E5%25BC%258F%25E7%259A%2584%25E6%2584%259B_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C299.jpg) |
R&B型人J.Sheon詮釋Gap Pride系列休閒上衣,強調在愛裡不分你我,期盼喚起更多人尊重與包容不同形式的愛 |
![](https://1.bp.blogspot.com/-Wh1ZkFJTZ5c/XcKVC2nkCxI/AAAAAAAPoQQ/d-dpbQpy9cQHodY43uBPnjn-b0NxLctXQCLcBGAsYHQ/s280/6.%2BR_B%25E5%259E%258B%25E4%25BA%25BAJ.Sheon%25E8%25A9%25AE%25E9%2587%258BGap%2BPride%25E7%25B3%25BB%25E5%2588%2597%25E4%25BC%2591%25E9%2596%2592%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E5%25BC%25B7%25E8%25AA%25BF%25E5%259C%25A8%25E6%2584%259B%25E8%25A3%25A1%25E4%25B8%258D%25E5%2588%2586%25E4%25BD%25A0%25E6%2588%2591%25EF%25BC%258C%25E6%259C%259F%25E7%259B%25BC%25E5%2596%259A%25E8%25B5%25B7%25E6%259B%25B4%25E5%25A4%259A%25E4%25BA%25BA%25E5%25B0%258A%25E9%2587%258D%25E8%2588%2587%25E5%258C%2585%25E5%25AE%25B9%25E4%25B8%258D%25E5%2590%258C%25E5%25BD%25A2%25E5%25BC%258F%25E7%259A%2584%25E6%2584%259B_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C299.jpg) |
R&B型人J.Sheon詮釋Gap Pride系列休閒上衣,強調在愛裡不分你我,期盼喚起更多人尊重與包容不同形式的愛 |
![](https://3.bp.blogspot.com/-CAjCOMT7m1E/XcKVB_jCTBI/AAAAAAAPoQE/BTkjoT7qsTIbHsLl6ibbE14BHw5MuM5IACLcBGAsYHQ/s280/4.%25E8%25BF%2591%25E6%259C%259F%25E6%258E%25A8%25E5%2587%25BA%25E5%2585%25A8%25E6%2596%25B0%25E5%25B0%2588%25E8%25BC%25AF%25E7%259A%2584%25E5%25AF%25A6%25E5%258A%259B%25E5%25A5%25B3%25E4%25BC%25B6%25E6%2588%25B4%25E6%2584%259B%25E7%258E%25B2%25EF%25BC%258C%25E4%25B9%259F%25E9%25A9%259A%25E5%2596%259C%25E5%258A%25A0%25E5%2585%25A5Gap%25E9%2581%258A%25E8%25A1%258C%25E9%259A%258A%25E4%25BC%258D%25EF%25BC%258C%25E4%25B8%2580%25E5%2590%258C%25E7%2582%25BA%25E6%2584%259B%25E7%2599%25BC%25E8%2581%25B2%25E3%2580%2582.jpg) |
近期推出全新專輯的實力女伶戴愛玲,也驚喜加入Gap遊行隊伍,一同為愛發聲 |
![](https://2.bp.blogspot.com/-jAP1EVo6uI4/XcKVDHNf2JI/AAAAAAAPoQU/3N9DewDew3YSzI86l_RZY_aEewsuZLhkwCLcBGAsYHQ/s280/7.%2B%25E5%2580%258B%25E6%2580%25A7%25E6%25BD%25AE%25E6%25A8%25A1%25E6%259D%258E%25E5%2587%25BD%25E7%258E%2587%25E6%2580%25A7%25E6%25BC%2594%25E7%25B9%25B9Gap%2BPride%25E7%25B3%25BB%25E5%2588%2597%25E4%25B8%258A%25E8%25A1%25A3%25EF%25BC%258C%25E9%2580%258F%25E9%2581%258E%25E7%25B0%25A1%25E6%25BD%2594%25E6%259C%2589%25E5%258A%259B%25E7%259A%2584%25E8%25A8%25AD%25E8%25A8%2588%25EF%25BC%258C%25E5%2582%25B3%25E9%2581%2594%25E5%2587%25BA%25E5%25B4%2587%25E5%25B0%259A%25E8%2587%25AA%25E7%2594%25B1%25E7%259A%2584%25E7%25B2%25BE%25E7%25A5%259E_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT1%252C299.jpg) |
個性潮模李函率性演繹Gap Pride系列上衣,透過簡潔有力的設計,傳達出崇尚自由的精神 |
![](https://4.bp.blogspot.com/-oVKkRpiYrJ0/XcKU-4sK9wI/AAAAAAAPoPk/KpsIuhm99gEo-afMH2WPv2lJOKqSGbUJACLcBGAsYHQ/s280/11.Gap%25E7%25B6%2593%25E5%2585%25B8%25E7%2586%25B1%25E9%258A%25B7%25E5%2595%2586%25E5%2593%2581%25E7%259A%2584Logo%25E7%25B3%25BB%25E5%2588%2597%25E6%258A%25AB%25E4%25B8%258A%25E5%25BD%25A9%25E8%2599%25B9%25E7%259A%2584%25E5%25A4%2596%25E8%25A1%25A3%25EF%25BC%258C%25E9%259F%25BF%25E6%2587%2589%25E4%25B8%2580%25E5%25B9%25B4%25E4%25B8%2580%25E5%25BA%25A6%25E7%259A%2584%25E8%2587%25BA%25E7%2581%25A3%25E5%2590%258C%25E5%25BF%2597%25E5%25A4%25A7%25E9%2581%258A%25E8%25A1%258C_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9NT999.jpg) |
Gap經典熱銷商品的Logo系列披上彩虹的外衣,響應一年一度的臺灣同志大遊行 |
![](https://2.bp.blogspot.com/-4cEDQVmbx5Q/XcKU_oOd9CI/AAAAAAAPoPo/l2Qyp_-e1kURS40Up7JQ2KKcWDEsdCILQCLcBGAsYHQ/s280/12.Gap%2BPride%2B%25E7%25B3%25BB%25E5%2588%2597%25E5%2595%2586%25E5%2593%2581%25E9%25A9%2595%25E5%2582%25B2%25E4%25B8%258A%25E5%25B8%2582%25EF%25BC%258C%25E5%25AE%25A3%25E6%258F%259A%25E3%2580%258CFREE%2BTO%2BBE%2BALWAYS%25E3%2580%258D%25E8%2587%25AA%25E7%2594%25B1%25E6%25A6%2582%25E5%25BF%25B5_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9%2524999.jpg) |
Gap Pride 系列商品驕傲上市,宣揚「FREE TO BE ALWAYS」自由概念 |
![](https://4.bp.blogspot.com/-0uxFbRiepkY/XcKVAd5EKzI/AAAAAAAPoPs/AfKVBlx_hm8Gy9b80ABPzZqjuTiGalgEQCLcBGAsYHQ/s280/13.Gap%25E5%25B9%25B4%25E5%25BA%25A6Pride%2BT%25EF%25BC%258C%25E5%25B0%2587%25E3%2580%258CFREE%2BTO%2BBE%2BALWAYS%25E3%2580%258D%25E5%258D%25B0%25E8%25A3%25BD%25E5%259C%25A8T%25E6%2581%25A4%25E4%25B8%258A%25EF%25BC%258C%25E7%25B0%25A1%25E6%25BD%2594%25E6%259C%2589%25E5%258A%259B%25E5%2582%25B3%25E9%2581%2594%25E5%2587%25BA%25E8%2587%25AA%25E7%2594%25B1%25E7%259A%2584%25E7%25B2%25BE%25E7%25A5%259E_%25E5%25BB%25BA%25E8%25AD%25B0%25E5%2594%25AE%25E5%2583%25B9%2524999.jpg) |
Gap年度Pride T,將「FREE TO BE ALWAYS」印製在T恤上,簡潔有力傳達出自由的精神 |
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